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Twitter“意外”地向廣告方分享用戶電話號碼及電郵

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2019年10月09日

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掃描二維碼方便學習和分享
Twitter ‘Accidentally’ Shares Phone Numbers and Email Addresses to Marketers

Twitter“意外”地向營銷人員分享電話號碼和電子郵件地址

Twitter apologized in a statement published on its website on Tuesday for an “error” in which users’ phone numbers and emails were shared with advertisers who use the data for targeting marketing campaigns.

twitter周二在其網站上發表聲明,就用戶的電話號碼和電子郵件與廣告商共享的“錯誤”道歉,廣告商使用這些數據進行營銷活動。

“We recently discovered that when you provided an email address or phone number for safety or security purposes (for example, two-factor authentication), this data may have inadvertently been used for advertising purposes, specifically in our and Partner Audiences advertising system,” the company stated.

該公司表示:“我們最近發現,當您出于安全或安保目的提供電子郵件地址或電話號碼(例如,雙身份驗證)時,這些數據可能無意中被用于廣告目的,特別是在我們和合作夥伴的受衆廣告系統中。”

According to the report, an advertiser could match the phone number with a store in which the user shopped recently and advertise to that user directly on Twitter.

據報道,廣告客戶可以將手機號碼與用戶最近購物的商店進行匹配,並在Twitter上直接向該用戶發布廣告。

Twitter“意外”地向廣告方分享用戶電話號碼及電郵

“When an advertiser uploaded their marketing list, we may have matched people on Twitter to their list based on the email or phone number the Twitter account holder provided for safety and security purposes,” Twitter said in its statement. “This was an error and we apologize.”

Twitter在聲明中表示:“當廣告商上傳他們的營銷名單時,我們可能會根據Twitter賬戶持有人提供的用于安全和安全目的的電子郵件或電話號碼,將Twitter上的用戶匹配到他們的名單上。”“這是一個錯誤,我們道歉。”

The company says it fixed the error on 17 September, but did not disclose when the error first appeared or how many users have been affected.

該公司表示,他們在9月17日修複了這個錯誤,但沒有透露這個錯誤何時首次出現,以及有多少用戶受到了影響。

This is not the first time in which social media giants have committed errors of a similar nature. In March, Facebook admitted to doing the exact same thing: “inadvertently” correlating phone numbers shared for security purposes with targeted advertising. According to a Northeastern University study conducted last year, users who provided phone numbers for security purposes began receiving targeted ads within the span of a few weeks.

这并不是社交媒体巨头第一次犯类似性质的错误。今年3月,Facebook承认做了完全相同的事情:出于安全目的而共享的电话号码与定向广告“无意中”关联起来。美国东北大学(Northeastern University)去年进行的一项研究显示,为安全目的提供电话号码的用户在几周内就开始收到有针对性的广告。


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